This 3rd installment of ideas to enhance your marketing efforts this year focuses on new communications opportunities and how thinking outside the media-box can open new doors for building your brand and market share with nontraditional and cost-effective social media.

I hope you still have that big Post-it note stuck to the edge of your computer monitor. The one that has “From crisis comes opportunity” written on it. So, when you hear someone say that something can’t be done, look at your Post-it note and read it out loud to remind your self.

Here’s what to do…
get some big Post-it notes and a Sharpie pen. Write on one, “From crisis comes opportunity” and stick it on the edge of your computer monitor where you can see it every day.