Every day we’re bombarded with some 3,000 marketing messages. from all around us. With so much information, we’ve become overloaded, de-sensitized and even resistant to marketing messages. But a familiar, recognizable brand, like an old friend, still has the ability to cut through the clutter around us and get its message across. Especially when it continues to fill a need in our lives – “Look mom, there’s a McDonalds! Can we stop for something to eat?”