What’s the single most important marketing strategy you can implement to improve your company’s bottom line? Answer: Customer satisfaction. Keeping your customers satisfied and loyal has a direct and positive impact on your company’s profitability. Satisfied customers drive repeat business and new customer referrals.

I hope you still have that big Post-it note stuck to the edge of your computer monitor. The one that has “From crisis comes opportunity” written on it. So, when you hear someone say that something can’t be done, look at your Post-it note and read it out loud to remind your self.

Here’s what to do…
get some big Post-it notes and a Sharpie pen. Write on one, “From crisis comes opportunity” and stick it on the edge of your computer monitor where you can see it every day.

This one simple change can improve the readability of your communications.