Where to invest marketing dollars today to get the best response? Direct marketing. If you thought it was social media, think again. Social media is a smart supplement to your overall marketing plan, but when you want a medium that delivers solid measurable results, direct marketing wins hands down.
What is your social media strategy? Do you have a social media policy? Have you established a CSMO ‘Chief Social Media Officer’ in your company?
From Lon Safko (author of the Social Media Bible and Fast Company writer): As an author of The Social Media Bible, I am often asked, “What do I need to do engage my company, my products, and myself in social media?” The answer is…
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The point is this: more and more products and services we see today are the result of creative thinking and innovation combined the strategic savvy of marketing experts. It’s a hybrid: 50% creative thinking + 50% strategic thinking = 100% effective.
It’s hurricane season once again. Being prepared to weather any storm is an empowering place to be. It gives us balance and focus in a chaotic situation. Ask yourself these questions to see how prepared you are this year.
