Where to invest marketing dollars today to get the best response? Direct marketing. If you thought it was social media, think again. Social media is a smart supplement to your overall marketing plan, but when you want a medium that delivers solid measurable results, direct marketing wins hands down.

The point is this: more and more products and services we see today are the result of creative thinking and innovation combined the strategic savvy of marketing experts. It’s a hybrid: 50% creative thinking + 50% strategic thinking = 100% effective.

It’s hurricane season once again. Being prepared to weather any storm is an empowering place to be. It gives us balance and focus in a chaotic situation. Ask yourself these questions to see how prepared you are this year.

What’s the single most important marketing strategy you can implement to improve your company’s bottom line? Answer: Customer satisfaction. Keeping your customers satisfied and loyal has a direct and positive impact on your company’s profitability. Satisfied customers drive repeat business and new customer referrals.