The answer is not ‘if’ but ‘when’ and ‘how much’ – its ease of use and programming are moving Apple one step closer to having a big impact in healthcare communications and clinical applications.

Where to invest marketing dollars today to get the best response? Direct marketing. If you thought it was social media, think again. Social media is a smart supplement to your overall marketing plan, but when you want a medium that delivers solid measurable results, direct marketing wins hands down.

“We the people have the right to take possession of a complete copy of our individual health data, without delay, at minimal or no cost.” – Jamie Heywood When Jamie Heywood’s brother was diagnosed with ALS, he devoted his life to fighting the disease as well. The Heywood brothers built an ingenious website where people share and track data on their illnesses…

Some of us here at H recently attended an exciting event at the beautiful Houston Zoo entitled “Healthcare Marketing via Emerging Technologies,” arranged by the American Marketing Association (AMA) Houston. The presentation consisted of a panel of five experts that shared how savvy marketers are utilizing emerging technologies such as electronic medical records (EMR) and mobile applications to achieve greater marketing reach, frequency and impact.

Here are some cool snippets that we thought you would find interesting.