It’s hurricane season once again. Being prepared to weather any storm is an empowering place to be. It gives us balance and focus in a chaotic situation. Ask yourself these questions to see how prepared you are this year.

What’s the single most important marketing strategy you can implement to improve your company’s bottom line? Answer: Customer satisfaction. Keeping your customers satisfied and loyal has a direct and positive impact on your company’s profitability. Satisfied customers drive repeat business and new customer referrals.

Everything in business (and nature) operates in cycles. Ups and downs, ebb and flow. Experienced business leaders know this and adjust their thinking and actions to adapt.